Redefining Alsace wines for the New Century

Alsace is probably like a fairy tale or a great storyline for an epic drama movie. Cloaked with a troubled political past (France-Germany-France), the Alsace region has nonetheless retained a genuine simplicity and evolved with a unique personality. It was also highlighted in Lonely Planet as one of the Top Destination in 2010!

Riquewhir - Where Hugel et Fils headquarters is located

Riquewhir - Where Hugel et Fils headquarters is located

As introduced by Etienne Hugel, dynamic ambassador of Hugel et Fils – one of Alsace’s most respected wineries – Alsace is sheltered from oceanic influence by the Vosges mountains, enjoys practically the lowest rainfall in France (only 400-500mm per year) and is blessed with a semi-continental climate, sunny, hot and dry. Situated at an altitude of from 200 and 400 metres, the vineyards take maximum advantage of their exposure to the sun, particularly as the vines are trained along high wires. These specific advantages of the Alsace vineyards favours the slow, extended ripening of the grapes, giving wines with very elegant, complex aromas.

The geology of Alsace is a real mosaic of soils, made up of granite, limestone, gneiss, schist, sandstone and many more. Such a wide variety of soils, covering about 15,000 hectares, helps to bring out the finest characteristics of each grape variety, while the imprint of a particular terroir gives each Alsace wine its individuality, complexity and own unique hallmark.

Founded in 1639 in Riquewihr, Hugel et Fils is still 100% family-owned and managed by the 12th generation. The distinctive yellow Hugel label was first seen in Singapore as far back as 75 years ago, and the label has not changed since the 1920s.

Hugel's Label design - retain its originality since 1920s

Having a strong belief in tradition does not mean Hugel et Fils is any less savvy in the “techno-information-maniac” generation. In fact, Hugel et Fils’ website is probably the most informative and Etienne’s regular blog updates has garnered a huge fan base in both the wine circle as well as Alsace wine fans around the globe. Etienne also proudly features the QR codes for the Classic “HUGEL” range, for those who prefers quick access to information.

Etienne Hugel will be in Singapore soon to showcase the family’s portfolio of wines including the Vendange Tardive (Late Harvest) and Selection de Grains Nobles at Mandarin Oriental – Dolce Vita on 2 Feb (Thu). Menu was specially created to match the wines being showcased. But if you think its just sweets, wait till you try the Hugel Gewurtzraminer “Hugel” and Pinot Gris Tradition “Hugel” – wonderfully fresh and seductive. Click on the following to view the menu and details.

Menu and Details: Hugel & Fils Wine Dinner-2 Feb

Etienne Hugel


2 Februrary 2012, Thursday | Dolce Vita, Mandarin Oriental

7:00pm to 10:00pm  | S$138++ per person

For reservations, please contact: | T +65 6885 3551

And in case you are wondering, Hugel et Fils wines will be exclusive distributed by Monopole Pte Ltd and be available from 1st Februrary 2012 onwards.

🙂 Drink Well. Drink Better.


About Monopole Singapore

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